[DOWNLOAD] "Tata Power: Corporate Social Responsibility and Sustainability" by Rama Deshmukh " eBook PDF Kindle ePub Free

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eBook details

Title: Tata Power: Corporate Social Responsibility and Sustainability
Author : Rama Deshmukh
Release Date : January 05, 2010
Genre: Business & Personal Finance,Books,Small Business & Entrepreneurship,Management & Leadership,
Pages : * pages
Size : 2130 KB

Description

The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken the CSR activities for decades, reflecting the company's commitment towards sustainable energy generation without undue compromise to human and environmental development. These activities were undertaken as a voluntary initiative by the employees of TPC, and there was no separate CSR department. However, with large scale expansion, the need to have CSR as a separate entity was felt. The dilemma for the decision manager was whether to create a separate CSR department or continue with the existing set up. Other related issues needed to be addressed strategically as well as tactically to maintain a balance between shareholders' interest and other stakeholders.